D. Serikbayev East Kazakhstan state technical university

Marketing and PR Center

Marketing and PR Center is a Subdivision of the Strategy Development and Monitoring Department of D. Serikbaev EKSTU.

The main goal is promotion of University brand and educational programs.

Marketing and PR Center should do the following tasks:

  • Development and coordination of University marketing strategy
  • Marketing research
  • Preparation of materials for making decision
  • Visual representation of information about the activities of the university.
  • Analysis of the marketing effectiveness
  • Monitoring of the information environment.
  • Analysis of information environment and selection of the most effective avenue of University brand promotion and separate educational programs
  • Promotion of University brand in the information environment
  • Interaction with the media and other information platforms
  • Development and coordination of mediaplan realization