ЭлУМКД

Principles of Marketing

Author: Гранецкий Владимир Николаевич
Schedule: Monday Tuesday Wednesday Thursday Friday Saturday
Сourse Infographics Course content, landmark control 1 Course content, landmark control 2 Total control Additional resources
Week - 1
Name Сategory Link
Лекция 1 ВВедение в маркетинг. Его основы lecture notes File
Полезные источники guidance materials File
РП Основы маркетинга working curriculum (syllabus) File
Week - 2
Name Сategory Link
СРОП1 for IWST controls (practical/laboratory) work, abstract
видеолекции по курсу "Маркетинг" educational and educational-methodical materials Hyperlink
Лекция 2 Маркетинговые исследования lecture notes File
Week - 3
Name Сategory Link
Практика 1 tasks for practical, seminar, laboratory lessons controls (practical/laboratory) work, abstract
Лекция 3 Окружающая среда маркетинга lecture notes File
Уч методич пособия lecture notes File
Week - 4
Name Сategory Link
СРОП 2 for IWST controls (practical/laboratory) work, abstract
Лекция 4 lecture notes File
Week - 5
Name Сategory Link
Практика 2 tasks for practical, seminar, laboratory lessons controls (practical/laboratory) work, abstract
Лекция 7 Товарная политика lecture notes File
Лекция 5 Выбор целевого рынка и его сегментация lecture notes File
Лекция 6 Товар в системе маркетинга lecture notes File
Week - 6
Name Сategory Link
Лекция 8 Ценовая политика lecture notes File
Week - 7
Name Сategory Link
Лекция 9 Сбытовая политика lecture notes File
Week - 8
Name Сategory Link
ПРАКТИКА 5 tasks for practical, seminar, laboratory lessons controls (practical/laboratory) work, abstract
Лекция 10 Коммуникационная политика lecture notes File
Week - 9
Name Сategory Link
Лекция 11 Реклама lecture notes File
Week - 10
Name Сategory Link
Практика 6 tasks for practical, seminar, laboratory lessons controls (practical/laboratory) work, abstract
Лекция 12 Планирование в маркетинге lecture notes File
Лекция 13 Стратегическое планирование lecture notes File
Лекция 15 Маркетинг в сфере услуг lecture notes File
ПРАКТИКА 7 tasks for practical, seminar, laboratory lessons controls (practical/laboratory) work, abstract
СРОП 7 for IWS controls (practical/laboratory) work, abstract
Лекция 14 Международный маркетинг lecture notes File
Week - 11
Name Сategory Link
Name Сategory Link
Полезные источники guidance materials File
видеолекции по курсу "Маркетинг" educational and educational-methodical materials Hyperlink