Marketing and PR Center

Head

Nataliya Alexandrovna Makridina

The Head of Marketing and PR Center

About division

Contacts

Address: 69 А.К. Protozanov Street

Office: 305

Phone: 8(7232)57-79-83, 8 777 226 73 54

e-mail: NMakridina@ektu.kz

Marketing and PR Center is a Subdivision of the Strategy Development and Monitoring Department of D. Serikbaev EKSTU.

The main goal is promotion of University brand and educational programs.

Marketing and PR Center should do the following tasks:

Development and coordination of University marketing strategy
Marketing research
Preparation of materials for making decision
Visual representation of information about the activities of the university.
Analysis of the marketing effectiveness
Monitoring of the information environment.
Analysis of information environment and selection of the most effective avenue of University brand promotion and separate educational programs
Promotion of University brand in the information environment
Interaction with the media and other information platforms
Development and coordination of mediaplan realization