Educational program

More details
Code – Speciality

7M04110 - Marketing
The aim of the educational program

The purpose of the educational program is to study new technologies for long-term forecasting of scientific, technological and social development and changes in the economy and society based on expert analysis.
Graduate model
Graduate qualification Professional sphere:

- organization and conclusion of transactions;

- promotion of the company's brand and products to the consumer market using innovative technologies;

- conducting marketing research using innovative technologies, identifying market niches, developing marketing strategies, conducting marketing audits.
The object of professional occupation:

Various associations and marketing institutes, marketing services of enterprises and organizations of various forms of ownership, spheres of activity, and organizational and legal forms.
Types of professional occupation:

- organizational and managerial,

- information and analytical,

- innovative,

- design and research.
Functions of professional occupation:

- collecting primary and secondary information, processing it and preparing it for use by managers, external and internal users;

- carrying out marketing research with the use of new technologies;

- preparation of SWOT analysis and evaluation of alternative strategies;

- development and implementation of business models and innovative marketing strategies;

- promotion of a new product to the market;

- monitoring and marketing audit;

- management of advertising.
Graduate competences map
Formed core competencies Program outcome
1. Readiness for self-development, self-realization, use of creative potential General professional competence. Independently initiate and carry out professional and interdisciplinary cooperation and take professional responsibility.
To use the knowledge for the development and application of ideas in the context of scientific research; to think creatively and take a creative approach to problem solving.
2. Willingness to act in unusual situations, to bear social and ethical responsibility for decisions. Have analytical thinking, make presentations on solving marketing problems and foresight marketing technologies for making managerial decisions in business management.
Be fluent in a foreign language at a professional level, conduct research and carry out the teaching of special subjects in universities.
3. Ability to abstract thinking, analysis, synthesis. Have the skills of professional communication and intercultural communication; correct and logical design of their thoughts in oral and written form.
Analyze and evaluate the effectiveness of innovative business projects of the organization, as well as offer a choice of innovative systems for purchasing and selling goods, customer service, analyze and evaluate their economic efficiency.
4. He has skills of search, analysis and use of normative and legal documents in his professional activity. Present the results of scientific research in the field of marketing project management in the form of a scientific article; argue creatively your point of view in relation to the problems of developing and implementing marketing projects in the form of a scientific report or scientific article.
Have knowledge of segmentation, positioning and ability to form the product, price, communication and sales policy of the company.
5. To determine the priorities of professional activity, to develop and effectively implement management decisions, including in conditions of uncertainty and risks. To form an effective system of commodity, price, sales policy at the enterprise, to organize a management system in the field of marketing and logistics.
Master the methods, methods and techniques of conducting experimental work in the field of marketing projects; the ability to organize the research process of marketing problems; skills of independent research in the field of marketing project management and evaluation of the results obtained.
Modular Curriculum
Base disciplines Profiling disciplines Additional types of study