Educational program
More details
Code – Speciality |
7M04110 - Marketing |
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The aim of the educational program |
The purpose of the educational program is to study new technologies for long-term forecasting of scientific, technological and social development and changes in the economy and society based on expert analysis. |
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Graduate model | ||||||||||||||||||
Graduate qualification |
Professional sphere:
- organization and conclusion of transactions; - promotion of the company's brand and products to the consumer market using innovative technologies; - conducting marketing research using innovative technologies, identifying market niches, developing marketing strategies, conducting marketing audits. |
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The object of professional occupation:
Various associations and marketing institutes, marketing services of enterprises and organizations of various forms of ownership, spheres of activity, and organizational and legal forms. |
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Types of professional occupation:
- organizational and managerial, - information and analytical, - innovative, - design and research. |
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Functions of professional occupation:
- collecting primary and secondary information, processing it and preparing it for use by managers, external and internal users; - carrying out marketing research with the use of new technologies; - preparation of SWOT analysis and evaluation of alternative strategies; - development and implementation of business models and innovative marketing strategies; - promotion of a new product to the market; - monitoring and marketing audit; - management of advertising. |
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Graduate competences map |
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Modular Curriculum |
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