Educational program

More details
Code – Speciality 6B04107 - Social media marketing
(Joint EP - International University of Information Technologies (Almaty))
The aim of the educational program

Training of highly qualified certified specialists in the field of marketing, professionally proficient in media planning technologies, development and implementation of strategies in the digital environment, digital and marketing communication tools for the implementation of business objectives and achievement of the company's development goals. Joint educational program with the International University of Information Technologies (Almaty).
Graduate model
Graduate qualification Professional sphere:

- organization and implementation of management activities of the social media marketing department of the organization;

- organization of the regular process of working with content in the company: creation of unique content from idea to implementation with the involvement of internal and external contractors (designer, photographer, video operator, editor), writing, editing and publishing content in social networks.networks and on various Internet sites;

- development of a content strategy and its implementation into reality: the ability to make and implement content plans depending on the segments of the target audience and communication channels, as well as taking into account the company's goals.
The object of professional occupation:

Various economic structures, sociological services, intersectoral complexes, joint-stock companies, business partnerships, non-profit organizations, entrepreneurship
Types of professional occupation:

- organizational and managerial;

- information and analytical;

- service and operational;

- design and research;

- innovative
Functions of professional occupation:

- setting up and maintaining contextual, targeted and targeted advertising;

- development of a content plan, creation, promotion and optimization in social networks;

- analysis of statistical data of SMM promotion of the company, monitoring of brand mentions in social networks, analysis of competitors' tools, development of new channels and methods for promotion;

- administration of various digital platforms of the company's presence;

- building a consumer map: segmentation of audiences, portrait of the target audience, needs analysis, formation of a unique trade offer
Graduate competences map
Formed core competencies Program outcome
1. Evaluate different situations based on a holistic systemic scientific worldview Analyze information of philosophical and historical content, methods of discussion and controversy
Express a thought, reasonably defend one’s own opinion on issues of social significance
2. Carry out cultural and verbal communication using modern communication tools and technologies Demonstrate proficiency in written, oral, and non-verbal communication
Search and process information using ICT
3. Define a person in a social environment and focus on a healthy lifestyle Express knowledge of holistic personality in economic and legal environment
Apply methods of ensuring the safety of social systems in order to preserve, develop and effectively function of an individual, society and the state
4. The ability to identify trends in the development of the economy, to collect, process and analyze data necessary for solving professional tasks. Master concepts and categories in the field of economics, management, marketing, understand market processes and relationships.
Have the skills to collect, process and analyze statistical information using mathematical methods.
5. The ability to create and promote a communication and media product in demand by society, including using digital technologies. Be able to work with hardware, information and communication technologies to solve the tasks of professional activity.
To create a professional up-to-date media product in digital, written, auditory, visual forms, demanded by the target audience.
6. The ability to develop a communication strategy and determine the order of its implementation in accordance with the socio-political situation. Develop an effective strategy of social communication in the field of mass media.
To create a favorable image of the company in order to increase the economic efficiency of economic activity.
7. The ability to plan and implement projects and activities aimed at implementing the marketing strategy of the organization. Demonstrate oral and written professional communication skills.
Be able to effectively use modern social media marketing tools.
8. The ability to develop and post unique text and visual content necessary for the implementation of the SMM marketing plan. Be able to generate original and edit existing visual corporate content on various Internet sites of the company's presence.
Evaluate options for management decisions in the field of SMM activity, develop proposals for their improvement, taking into account the criteria of effectiveness and risks.
9. Способность осуществлять мероприятия коммуникационного блока SMM-маркетинга: привлечение аудитории, работа с репутацией бренда в социальных сетях. Plan, coordinate and make a correct assessment of the effectiveness of ATL, BTL, promotional events.
Proficiency in conducting partner projects and advertising campaigns online and offline, event events, PR.
Modular Curriculum
Secondary disciplines Base disciplines Profiling disciplines