Mass communication
Description: In the conditions of the global information space, possession of effective mass communication media allows you to increase market share and increase business profitability. The subject of the course is the study of the functioning of media systems, the specifics of the mass communication process in modern conditions and the three main theories of mass communication: normative, information technology and manipulative.
Amount of credits: 5
Пререквизиты:
- Principles of Marketing
Course Workload:
| Types of classes | hours |
|---|---|
| Lectures | 15 |
| Practical works | 30 |
| Laboratory works | |
| SAWTG (Student Autonomous Work under Teacher Guidance) | 30 |
| SAW (Student autonomous work) | 75 |
| Form of final control | Exam |
| Final assessment method |
Component: University component
Cycle: Base disciplines
