Image-making
Description: In the process of studying the discipline, knowledge, skills and abilities necessary to create an image of a person, company, etc. are formed in order to have a favorable impact on the target audience. Theoretical knowledge and skills of this course will allow you to form images that inspire confidence, identify weaknesses and strengths of the image, develop concepts and image options, improve the image.
Amount of credits: 5
Пререквизиты:
- Principles of Marketing
Course Workload:
Types of classes | hours |
---|---|
Lectures | 15 |
Practical works | 30 |
Laboratory works | |
SAWTG (Student Autonomous Work under Teacher Guidance) | 30 |
SAW (Student autonomous work) | 75 |
Form of final control | Exam |
Final assessment method |
Component: University component
Cycle: Profiling disciplines