Brand management

Efremova Yulia Viktorovna

The instructor profile

Description: The discipline is aimed at gaining knowledge and skills in creating and managing brands, creating competitive trademarks and their development, taking into account the marketing strategy and the development strategy of the company as a whole. The basic tools and technologies of brand management, the basic concepts of branding, individual components of the brand, etc. are studied.

Amount of credits: 5

Пререквизиты:

  • Principles of Marketing

Course Workload:

Types of classes hours
Lectures 15
Practical works 30
Laboratory works
SAWTG (Student Autonomous Work under Teacher Guidance) 30
SAW (Student autonomous work) 75
Form of final control Exam
Final assessment method

Component: University component

Cycle: Profiling disciplines