Brand management
Description: The discipline is aimed at gaining knowledge and skills in creating and managing brands, creating competitive trademarks and their development, taking into account the marketing strategy and the development strategy of the company as a whole. The basic tools and technologies of brand management, the basic concepts of branding, individual components of the brand, etc. are studied.
Amount of credits: 5
Пререквизиты:
- Principles of Marketing
Course Workload:
Types of classes | hours |
---|---|
Lectures | 15 |
Practical works | 30 |
Laboratory works | |
SAWTG (Student Autonomous Work under Teacher Guidance) | 30 |
SAW (Student autonomous work) | 75 |
Form of final control | Exam |
Final assessment method |
Component: University component
Cycle: Profiling disciplines