Market research and market analysis
Description: The study of this discipline allows you to conduct marketing research in various areas for subsequent strategic decisions in the field of market segmentation, selection of target segments, positioning of goods/services. The implementation of marketing activities requires a master's degree in the principles and methods of management, entrepreneurship and business activity, the ability to make effective marketing decisions based on high professional competence in the field of Economics, management, Finance, credit, accounting and audit, econometrics.
Amount of credits: 5
Course Workload:
| Types of classes | hours |
|---|---|
| Lectures | 15 |
| Practical works | 30 |
| Laboratory works | |
| SAWTG (Student Autonomous Work under Teacher Guidance) | 30 |
| SAW (Student autonomous work) | 75 |
| Form of final control | Exam |
| Final assessment method |
Component: Component by selection
Cycle: Profiling disciplines
