Educational program

More details
Code – Speciality 7M04107 - Social media marketing
(Joint EP - International University of information technologies (Almaty))
The aim of the educational program

Training of masters in the scientific field of activity for mastering modern models of development and functioning of social media, gaining experience in using tools for planning and evaluating marketing in social media, analyzing the practice of marketing in social media, adapting modern foreign practices of marketing in social media.
Graduate model
Graduate qualification Professional sphere:

- organization and implementation of management activities of the social media marketing Department of the organization;

- organization of a regular process of working with content in the company: creating unique content from idea to implementation with the involvement of internal and external contractors (designer, photographer, video operator, editor), writing, editing and publishing content in social networks.social networks and various Internet sites;

- developing a content strategy and making it a reality: the ability to create and implement content plans depending on the target audience segments and communication channels, as well as taking into account the company's goals.
The object of professional occupation:

Various economic structures, sociological services, intersectoral complexes, joint-stock companies, business partnerships, non-profit organizations, entrepreneurship.
Types of professional occupation:

- organizational and management;

- information-analytical;

- service and maintenance;

- design and research;

- innovative.
Functions of professional occupation:

- setting up and maintaining contextual, targeted and retargeted ads;

- development of a content plan, creation, promotion and optimization in social networks;

- analysis of statistical data on SMM promotion of the company, monitoring brand mentions in social networks, analysis of competitors ' tools, development of new channels and methods for promotion;

- administration of various digital platforms of the company's presence;

- building a consumer map: segmentation of audiences, portrait of the target audience, analysis of needs, formation of a unique sales offer.
Graduate competences map
Formed core competencies Program outcome
1. It is able to collect and analyze data necessary for solving research tasks Be fluent in a foreign language at a professional level and analyze the main ideological and methodological problems.
Possess modern pedagogical technologies and have communication skills.
2. It is able to generate fundamentally new ideas and products in the media sphere. Possess methods of research of QMS, information and communication space, laws of development and functioning of mass media.
Have the skills to work on the research of the information market, the audience of Newspapers and mass media, determining the audience's attitudes to socially significant problems.
3. Able to find and evaluate new market opportunities for implementing SMM projects. Possess ICT to enter the global information sphere in the context of globalization, techniques and skills of analysis and situations of reality.
Demonstrates knowledge of the concept of mass communication, early theories of propaganda and mass society, ideas of limited effects, and conceptualization of new QMS.
4. Able to develop the company's content strategy. Plan, develop, implement, and adjust a comprehensive research process.
Uses modern social media marketing tools. Assesses the effectiveness of strategy implementation in social media.
5. Able to plan and implement Internet projects and activities aimed at implementing the content strategy. Organize internal and external communication audits of the organization, develop strategies and tactical plans, and budgets in the field of advertising.
6. Able to plan and justify decisions on communication and research in social media. Justifies strategic decisions related to the use of social media, as well as the need to collect information for making such decisions.
Modular Curriculum
Base disciplines Profiling disciplines Additional types of study