Basics of media planning
Description: The strategic process of developing the advertising activity of a brand, product or service is studied, as a result of which the most appropriate communication channels are selected, the budget is optimized, a brand communication plan is drawn up; this is a process that allows you to effectively manage the audience's contact with the brand.
Amount of credits: 5
Пререквизиты:
- Principles of Marketing
Course Workload:
| Types of classes | hours |
|---|---|
| Lectures | 15 |
| Practical works | 30 |
| Laboratory works | |
| SAWTG (Student Autonomous Work under Teacher Guidance) | 30 |
| SAW (Student autonomous work) | 75 |
| Form of final control | Exam |
| Final assessment method |
Component: University component
Cycle: Profiling disciplines
