On April 12-13, 2018, the IV International scientific-technical conference of bachelor and master students, and young scientists "Creativity of young people - innovative development of Kazakhstan" took place in D. Serikbayev EKSTU.

Within the framework of conference, the meeting of section 6 "Economic and management problems of innovative development of society" with invited professor of Altai State University, Ph.D., associate professor of the Department of Economics of Entrepreneurship and Marketing of the International Institute of Economics, Management and Information Systems, Tamara Dobrydneva, was conducted. She gave a lecture on the topic: "How to evaluate advertising and foresee its effectiveness"

The conference was participated by 11 students from Altai State University, and students of D. Serikbayev EKSTU.  All participants of the conference made substantive reports on social and economic topics, as well as presented innovative projects of students, which were very relevant and significant.

G. Philippova