On May 26, 2017, the Department for Development and Monitoring Strategy held a seminar on "Improving the university's performance in the international rating of Webometrics".  The seminar was aimed at explaining the activities that contribute to the promotion of the D. Serikbayev EKSTU brand in the international scientific and educational space.  During the discussion of the issue, a recommendation was made to use social networks as a tool for forming the image of the university.  The seminar also considered the issue of creating a profile in publications databases.